Trading Tulips: The Fallacy of the Herd Mentality

By General John Michel

Tulips -

“Collective fear stimulates herd instinct, and tends to produce ferocity toward those who are not regarded as members of the herd.”
Bertrand Russell

In the late 16th century, the Dutch tulip market was blooming—in fact it was booming. Although tulips were a novelty for most of the world, they were one of Holland’s major exports and status symbols for wealthy families across Europe.

During the height of their popularity, tulips became so popular that people were making and losing fortunes literally overnight. In fact, at one time tulips were selling for as much as ten times the price commanded by Europe’s …read more

Source: Generaleadership


John E. Michel is a widely recognized expert in culture, strategy & individual and organizational change. An accomplished unconventional leader and proven status quo buster, he has successfully led several multi-billion dollar transformation efforts and his award-winning work has been featured in a wide variety of articles and journals, including the Harvard Business Review. In addition to serving our nation as an active duty General Officer in the United States Air Force, John enjoys helping people learn to walk differently in the world so they can become the best version of themselves possible. He is blessed to be married to the most patient person on the planet and together, they have two amazing sons. You are encouraged to learn more about John at his website, Contact John Michel via email ( || Military Biography (

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